Entirely Rebuilt 1:1 SMS Outreach SaaS Product for Extra Profitable Retail Platform

Blackbird became a natural team extension of Statflo inc. Together we scaled the product team from two to eight people and rebuilt successful 1:1 Retail Conversations™ product from the ground up to meet the growing client base demands.

The Challenge

Firstly created 1:1 Retail Conversations™ product turned out to be a huge success in the retail industry. However, the initial microservice-based application architecture wasn’t fully ready for that.

Outcomes

Together we built absolutely reimagined 1:1 Retail Conversations™ that is now packed with lots of new yet important features like profanity check and more. CQRS with event sourcing replaced previous architecture.

Impact

The shiny new 1:1 Retail Conversations™ is going through final tests and about ready for the mid-2020 launch. Moreover, some of the current clients — national chains and Tier 1 national carriers already gave it a high score.

“Fantastic, I'm totally blown away by Blackbird services, tech expertise, and each team member individually. Sometimes, I even forget where our staff is and where Blackbirders are.”

Ian Gervais, VP of Product
About the client51-200 employeesHQ Toronto, CanadaClient since 2018 | Retail TechFunded Startup previously, SMBs currently
Industry and verticalsRetail & E-commerceWireless dealersCSPs (telecom carriers)System integratorsTechnology brandsMulti-carrier retailers

Full credits

Statflo inc.

Client managers
Ian Gervais, VP of Product
Yan Chin, Product Owner
Guilherme Blanco, Former VP of Engineering
Jeff Wilde, Solution Architect
Client employees
Taras Savytskyi,Senior Design Evangelist
Eric Song,QA Lead

Blackbird

Managers
Yurii Drozd,CEO
Developers
Dmytro Zakharchenko, Sr. Software Engineer
Anton Shloma, Engineer
Max Gritsyk, Engineer
Zhenya Ryzhov, Sr. Software Engineer
Ievgeniy Gerasimenko, EngineerEngineer
Ivan Saveliev,Engineer
Quality control
Dmitry Deleur,Senior QA

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